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Upcoming 'Avatar' sequel previewed in Barcelona with hi-tech Chinese projection system

0 Comment(s)Print E-mail Xinhua, June 25, 2022
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A still from a scene of "Avatar: The Way of Water." [Photo courtesy of 20th Century Studios]

Before the release of "Avatar: The Way of Water," a much anticipated sequel to the 2009 award-winning sci-fi, in December this year, attendees at the 30th CineEurope convention this week got a special preview.

With the China Film Group Corporation's CINITY advanced projection system, they saw a new trailer of the upcoming Disney blockbuster on Wednesday.

"From what I've heard from people's responses, they say it's like nothing they've ever seen before, and we're very thankful for CINITY for allowing it to be presented that way today," Jon Landau, the Oscar-winning producer of the "Avatar" films, told Xinhua at the convention.

Launched in 2019, the CINITY system uses advanced projection technologies, such as 4K, 3D, ultra-high brightness, high dynamic range, wide colour gamut and high frame rate, to make films more vivid and immersive.

"The light levels, the brightness, we're creating 'Avatar' at a high frame rate, and CINITY can do that when not every system can, and the light levels are a big factor, especially when you are doing 3D," said Landau.

"We're pleased to work with Disney Pictures this time to show the new trailer of 'Avatar: The Way of Water' at the most influential trade show in Europe," said Frank Fu, founder of CINITY and vice chairman of the China Film Group Corporation.

CINITY has produced and released over 120 films in the past three years, and has installed its premium large format system in 70 cinemas in China.

Held in Barcelona since 2012, CineEurope is the longest running European trade show and convention for the cinema industry.

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